Be Different or Be Dead: Business Survival Guide for Entrepreneurs - Essential Strategies for Competitive Markets & Startup Success

Create a competitive edge for your business by learning proven business building ideas and implementation plans. Author, Roy Osing delivers tested methods on how to improve your business by providing compelling and unmatched value. In this book, Roy reveals how to BE DiFFERENT in the critical aspects of your business including your business strategy, marketing and sales disciplines and customer service. BE DiFFERENT topics and business building strategies include: BE DiFFERENT or be dead: there is no other choice The Only statement the birth of differentiation Benchmarking the enemy of BE DiFFERENT Dumb your strategy down Be anal about execution Customerize your marketing Adopt a Customer Learning and Secrets marketing ethic Introduce Holistic Offers, not products Serve your customers don t service them Vary the treatment to dazzle your customers Brand your Sales Warriors